Recent Projects
Robinson ACE Hardware
The Challenge
To enhance the look and product visibility of Robinson’s sales floor in order to help turn browsers into buyers. BlueRock was also challenged with reducing energy consumption and decreasing the maintenance costs of Robinson’s existing lighting system, which was mainly comprised of outdated T-8 fluorescent tubes.

The Solution
design is a vital link to the overall environment within the store. If visitors feel comfortable, they are more likely to linger and ultimately make a purchase. Bluerock recommended a targeted upgrade to LED lighting in certain areas of the sales floor. Fluorescent T-8 lamps were updated to low wattage, high color temperature (the equivalent of daylight) LED lamps.

The Results
The LED lighting upgrade not only lowered Robinson's electricity consumption and maintenance costs but also provided shoppers with a more pleasant and comfortable buying experience. Creating this positive atmosphere has translated to increased sales, creating a win-win for Robinson’s bottom line.


Working with this company was a pleasure. The LED lights make my business look brighter and better. The savings is the best part. As a small business owner I would highly recommend this company.

-Judd Robinson, Owner, Robinson ACE Hardware